A makeup kit is disclosed which contains all of the essentials in one unit. The kit can be customized for users of different hair colors and complexions. A limited number of kit types will accommodate all users. Decision trees are provided to assist users in selecting the optimal kit type. Selection of the optimal kit is facilitated by the provision of color or gray swatches in conjunction with a decision tree to categorize skin shade. A technique for categorizing potential users for other makeup kit systems is also disclosed.