In a tape loading device of the invention, a tape is taken out by tape guides mounted on an inclined loading ring, and the loading ring is rotated to wind the tape on a rotary drum from one side thereof. An auxiliary inclined guide is provided between the rotary drum and the leading tape guide. Only during a loading operation, the auxiliary inclined guide contacts the tape, while angularly moved about the leading tape guide. When the loading operation is completed, the auxiliary inclined guide is disengaged from the tape. With the provision of the auxiliary inclined guide, the tape is prevented from being twisted between the rotary drum and the leading tape guide.