A tag for removable attachment to the strap of a cap, handbag, luggage, carrying case, etc. or to belt loops of wearing apparel to display a message or advertising. The tag is made from commercially available coated heavy paper that is ultra-smooth, nonporous, highly durable, and moisture and tear resistant. Papers of this type can be imprinted in multiple colors using conventional printing methods. The tag is appropriately scored for easy folding and is notched on opposite sides which allows the article to be attached in a vertical orientation to belt loops and the like, as well as having the capability of being attached in a horizontal or random orientation to any type of strap.