Optical arrangements are provided by which information about the contents of flat containers and display boxes, such as compact disc (CD) jewel boxes, that is carried on or near the surfaces its flat panels, can be observed by looking at or through its narrow edges. Preferred arrangements include one or more prisms or diffractive optical elements that are snapped to or molded with existing structure to provide folded optical paths between the viewer and the interior information to provide views of information that is located in planes that are at angles to an observer's natural line of sight.