An alignment assembly for aligning heating lamps in a heating lamp assembly intended for use in an oven of a blow molding machine, the heating lamp assembly having a chassis removably positionable in at least one preselected location in the machine and including a vertical array of generally horizontally disposed lamps held in position by a lamp holder coupled to each end of each lamp. The alignment assembly has a baseplate including a coupling for coupling the chassis to the baseplate. A pair of standards are coupled to another plate movable relative to the baseplate projecting upward therefrom for holding a vertical scale and a plurality of vertically positionable and horizontally reciprocable gages indicate the relative position of the lamp holders.