Gel-like fragrance composition which comprises an aqueous gel comprising an aqueous fluid and a gelling agent incorporated an oil-absorbable resin carrying a fragrant material. Without unfavourable changes of fragrant material, occurring in the preparation of the fragrance, such as volatile emission, spoilage, discoloration and foreign odor development, there is provided a gel-like fragrance composition allowing the fragrance selection spectrum to be widened, with excellent lasting deodorant effect and fragrant balance, and in particular with good durability of the fragrance at latter stages of use.