A polymer dispersed liquid crystal display device includes an active element substrate on which active elements and pixel electrodes are arranged in the form of a matrix, a counter substrate having a counter electrode formed on a surface, of the counter substrate, opposing the active element substrate, and a polymer dispersed liquid crystal film arranged between the active element substrate and the counter substrate and formed by dispersing a polymer resin and a cholesteric liquid crystal. The cholesteric liquid crystal is in a randomly aligned state to be twisted at a specific helical pitch in the absence of an electric field. When an electric field is applied across the pixel electrodes and the counter electrode, the cholesteric liquid crystal is aligned along the electric field, and the polymer dispersed liquid crystal film is set in a light-transmitting state, thereby setting a display in a bright state. When the application of the electric field is stopped, the cholesteric liquid crystal is restored, within a short time, to a randomly twisted/aligned state by the restoring force of the cholesteric liquid crystal, and the polymer dispersed liquid crystal film is set in a light-scattering state, thereby setting a display in a dark state. When a dichroic dye is added to the cholesteric liquid crystal, the dark display becomes dark, thereby increasing the contrast of an image.