A low basis weight, continuously moving substrate is printed by a single substrate, repeat-pass printing process. The continuously moving substrate is passed a first time through the printing station without receiving any pattern directly printed thereon, and is then repeat-passed through the printing station and over a single-passing portion of the substrate. The repeat-pass portion then has an ink pattern directly printed thereon. Ink striking through the directly printed repeat-pass portion of the substrate is collected or absorbed by the underlying single-pass portion of the substrate, thereby preventing ink buildup on the printing apparatus.