Tissue paper having an enhanced bulk and tactile softness through incorporation of an effective amount of a polyhydroxy compound and an oil is disclosed. Preferably, from about 0.05% to about 2.0% of the polyhydroxy compound, on a dry fiber weight basis, and from about 0.05% to about 2.0% of an oil, on a dry fiber weight basis, are incorporated in the tissue paper. These nonionic compounds have high rates of retention when applied to wet tissue paper webs according to the process described herein. Tissue embodiments of the present invention may further comprise a quantity of strength additive, such as starch, to increase paper strength.