A toner for developing an electrostatic image is constituted by a binder resin and a colorant. The toner is characterized by a percentage change .sub.G' of at most 50% as calculated by the following formula (1):.gamma..sub.G' =(1-G'.sub.50% /G'.sub.1%).times.100 (1),wherein .gamma..sub.G' denotes a percentage change of storage modulus, G'.sub.50% denotes a storage modulus at 50% strain at 150.degree. C., and G'.sub.1% denotes a storage modulus at 1% strain at 150.degree. C.; a percentage change .gamma..sub.G" of at most 50% as calculated by the following formula (2):.gamma..sub.G" =(1-G".sub.50% /G".sub.1%).times.100 (2),wherein .gamma..sub.G" denotes a percentage change of loss modulus, G".sub.50% denotes a loss modulus at 50% strain, and G".sub.1% denotes a loss modulus at 1% strain; and a storage modulus G' of 3.times.10.sup.3 -7.times.10.sup.4 dyn/cm.sup.2 in a range of 1-50% strain at 150.degree. C. The toner is characterized by applicability to a wide variety of image forming apparatus, especially those having remarkably different fixing speeds.