A product display device having an enclosure member and an insert member situated there within. The enclosure member has opposing front and rear walls with at least the front wall being formed of transparent or translucent material. The insert member has a transparent or translucent display wall situated intermediate the front wall and the rear wall and includes a device for associating the product to be displayed therewith. Graphics are provided on the front, rear and display walls such that the product, when associated with the intermediate display wall, appears to be situated in a three-dimensional display.