A process for the packaging of fragile articles, such as processed foods articles. The fragile articles are receiving from a source and positioned in a staging area, prior to being placed, in a shock-free manner, upon an unerected container blank. The protective container is erected around the fragile articles, substantially without any contact or physical shock to the fragile articles, so as to preclude damage to the articles. The invention further includes an apparatus for accomplishing the process of packaging the fragile articles.