In a self-contained information-bearing package for labels, a number of conventional self-adhesive labels are made on a backing sheet, which may have two labels on each segment, on opposite sides. The backing sheet is made either in a folded length with several segments, or a plurality of backing sheet segments in a V-fold, for example. If the backing sheet is a folded length with several segments, it may be accordion-folded. If the backing sheet is a plurality of segments in a V-fold, a number of these are assembled as leaves in an assembly resembling a "perfect bound" book. These are inserted and attached at the fold line of a cover, which is folded to a closed position for distribution. Other pages, carrying printed indicia, may be included within the cover. These other pages may be mounted at a different fold line from the label-carrier leaves. The top cover can fit into a flap at the bottom, or can have a tab that fits into a slot. The cover may be integral with the backing sheet, carrying the labels itself. The cover preferably carries printed or embossed indicia with a promotional or informational message, a company logo, etc. A preferred embodiment has a decal which carries promotional indicia on the outside of the cover. When the decal is removed, the same promotional indicia or some other message is revealed under the decal, and remains on the cover while the decal is removed to be applied to another convenient surface chosen by the user.