A high-reliability optical reading apparatus for reading a latent image mark capable of accurately reading the code information of a latent image mark. The optical reading apparatus comprises a light-projecting light member for projecting on a surface of the latent image mark, the light having a wavelength to excite a fluorescent substance contained in the latent image mark having desired information; and a light-receiving member for receiving fluorescence emitted from the surface of the latent image mark. A range in which the latent image mark can be read is formed by setting a point at which the optical axis of the light-projecting member and that of the light-receiving member intersect with each other as a reference. An intersection angle between the two optical axes is preferably in the range of from 10.degree. to 40.degree..