A novelty box having a hinged lid and containing a foldable article secured to the interior of the box and the lid so that as the lid is opened the foldable article is unfolded by the opening action of the lid to display the foldable article in an unfolded configuration. Graphics and/or messages on the exterior of the box may correspond to graphics and/or messages on the foldable article and/or the shape of the foldable article.