A data imprinting device of a camera, when a free mode is set, is responsive to operation by each camera user, and prepares character strings as desired by the camera user and stores the prepared character strings to an electrically rewritable non-volatile memory E.sup.2 PROM. When the free mode is set, character strings stored in the E.sup.2 PROM are read out from the E.sup.2 PROM according to operation by the camera user, and displayed on an imprint display unit and used for imprinting. As character strings prepared by the camera user are stored in the E.sup.2 PROM, the character strings are preserved without being destroyed even when a power source is shut down because a battery is unloaded or used up.