An improved scenting system having a frangible vial containing scented liquid disposed within a flexible, moisture-proof sheath member and a wick member having a first end disposed adjacent to the frangible vial and a second end extending from the sheath member, wherein the frangible vial may be broken and the scented liquid released for evaporation by the wick member without the hunter coming into contact with the scented liquid and wherein the scented liquid does not experience unwanted evaporation prior to use.