A display apparatus comprises a display panel having scan and information signal electrodes arranged in a matrix, and a liquid crystal having a memory function and temperature dependency for causing a change in characteristics thereof, with the liquid crystal being arranged between the scan and information signal electrodes. A driver applies a scan signal to the scan signal electrode and an information signal to the information signal electrode, an image information stores image information to be displayed on the display panel, a display mode storer stores a display mode of the image information to be displayed on the display panel, and a scan mode storer stores a scan mode corresponding to temperature information of the display panel. In addition, a drive condition controller controls the drive conditions of the display panel in accordance with an environmental temperature, and a display controller reads out target information from the image information storing means, controls the drive condition control means in accordance with the display mode stored in the display mode storer and the scan mode stored in the scan mode storer, and displays the target image information on the display panel.