This invention is related to a novel process and automatic apparatus for delivering formed, freshly fried potato products from a dehydrated potato granulate. The process includes the steps of preparing a dough by rehydrating the granulate, cutting the dough into pieces, frying the pieces of dough, and controlling the frying time by measuring the temperature of the frying oil during the frying time; computing the introduced energy amount by integrating the temperature of frying oil over the frying time; and terminating the frying time when the introduced energy amount equals a predetermined constant value. The pieces are removed from the oil when the frying time is terminated.