A cassette holder adapted to hold a tape cassette and to lift and lower said tape cassette therein provided with an opener which is urged by a spring to turn around the axis of an opener support shaft during the lifting and lowering of the cassette holder with the lower end of the cover of the tape cassette abutting against an inclined surface of the opener. Further, an opener kicking portion at the front end of a stand fixed to a chassis abuts against the opener to turn the latter during the lifting and lowering.