A method for reducing curl in a stored photographic film which aids in preventing serious difficulties with downstream film transport and handling of the film. The film, which has been stored as a roll wound on a first core or mandrel is unwound from the first core and wound onto a second core or mandrel in a first direction. The film is then unwound from the second core to yield a traveling web portion. The traveling web portion is preheated to a predetermined temperature while being continuously delivered to a housing. The film is wound onto a third core or mandrel located within the housing in a direction opposite the first direction where it is maintained at about the same predetermined temperature.