The amount of clay such as bentonite, smectite, etc. is limited to a small amount, i.e., 1-10% wt. while the mean diameters of the inorganic extenders and inorganic coloring pigments used are limited to within 0.01 to 50 .mu.m so that the particle size of the cosmetic when applied is made to fall within the range of 0.01 to 30 .mu.m. These settings provide a stick type cosmetic imparting a powdery feeling, without granular sensation.