The invention relates to a device for packaging and applying makeup, the device includes a rigid elongate tubular body open at one end and having an inside space suitable for containing makeup, and an applicator suitable for being received in the body. The applicator includes a stalk provided at one end with a makeup applicator element and secured at its other end to a handle that has a cap suitable for closing the opening of the body in which the applicator element is engaged. A throat is formed in the body for wringing out the applicator element while the applicator is being withdrawn. The device further includes a moving wall defining the inside space, at least in part, and capable of moving in response to a change of pressure in the space caused by the applicator being withdrawn. While the device is in use, the moving wall is subjected on the outside to atmospheric pressure.