A merchandise game of chance visually displays a commercially acceptable variety and number of prizes retained in magazines, some of which run along generatrices of a conical rotating body. A second set of magazines is interleaved with the first set of magazines at the base of the body so that prizes in a lower portion of each of the second set of magazines are visible to the player. When a player pushes a button, the rotating body slows to a halt and dispenses a prize if the magazine holding that prize is adjacent a delivery chute. In one version of the game a dummy magazine is used to display the smallest and least valuable prizes. If the dummy magazine is adjacent the chute when the conical surface stops, an equivalent small prize is delivered to the player from a dispensing hopper. The game is housed within a narrow enough enclosure to permit it to be moved through a conventional swinging door.