A magnet roll including a cylindrical permanent magnet having a surface thereon a plurality of magnetic poles which extend along an axis of the magnet roll and an electroconductive ceramic layer formed at least on a circumferential surface of the cylindrical permanent magnet. The electroconductive ceramic layer may be TiC, WC, TiN, TiCN, CrN, ZrN, HfN, Ti+TiN, and Cr+CrN. The magnet roll is used in a developing method of developing a latent image on a photosensitive drum by a magnetic developer while applying a bias voltage to a developing zone, in which the number of the magnetic poles (N) satisfies the relation: N.gtoreq.(V.sub.1 /V.sub.2).times..pi.D/6, wherein V.sub.1 is a peripheral speed (mm/s) of the photosensitive drum, V.sub.2 is a peripheral speed of the magnet roll and D is an outer diameter (mm) of the magnet roll.