An easy entry seat track assembly with single point memory comprises a lower track assembly and an upper track assembly, slidably engaging the lower track assembly. A latch releasably secures the upper track assembly to the lower track assembly. Operation of a towel bar or the like is provided for comfort adjustment of the upper track assembly relative to the lower track assembly. Also, single point memory is provided for moving the latch from a latching position to an unlatching position, holding in the unlatching position temporarily and returning the latch to the latching position when the upper seat track is moved to a predetermined position. The single point memory comprises a cam plate mounted on the upper track assembly. A memory mechanism attached to the latch is contacted by the cam plate as it rotates from an open position to a memory position, moving the latch to the unlatching position. The cam plate is held in the memory position until the upper track slides to the predetermined position where, for example, the cam plate contacts a reset flange which returns the cam plate to the open position.