A storage and display tower assembly transported and distributed in a disassembled in a small box. The components thereof are easily and readily assembled to the configuration selected by the user to provide the desired appearance and use. The shelves, pinch clamps, weighted base and first and second sets of rods of the kit are removed from the box. The rods of the first set are threaded into upright securement to the base; a first shelf is slid through its openings along the rods; the lower ends of the second set of rods are threaded on top of the top ends of the respective rods of the first set with a stabilizing and article display shelf, if needed, sandwiched and fixed between them; and a second shelf is slid through its openings onto the rods of the second set. Using the support clamps, the first and second shelves are mounted at the desired heights to the first and second sets of rods, respectively. Decorative elements, structural plates and/or lamps can be attached at the top of the tower thereby defined. The sets of rods can consist of three or five rods. For the five rod embodiment the adjustable shelves can be large enough to have five openings to engage all five rods or can be smaller having only three openings each for side-by-side or staggered placement on three of the five rods. The shelves are adapted to store and display various media including video cassettes and compact disc cases as well as books, plants, knick-knacks and other articles in any number of desirable and convenient arrangements. The numbers, sizes and spacings of the shelves can be adjusted by the user from time to time to store and display different articles and/or to simply provide a different look.