A label according to the invention reduces waste, has a lower cost, yet maintains a high level of consumer friendliness. In one embodiment, a label according to the invention uses adhesive rails in order to reduce the amount of adhesive and also places a confusion on a release layer in order to eliminate a downsheet. According to another embodiment, a label has a first layer of pressure sensitive adhesive for securing the label to a substrate but has a second layer of adhesive formed of a remoistenable gum to allow the consumer to later secure a collectable component to another substrate. In a further embodiment of the invention, a collectable component of a label has a release placed on one portion of its outer side and a repositionable adhesive placed on a second portion of its outer side. This label is consumer friendly in that it uses a pressure sensitive adhesive and since it allows a consumer to fold the collectable component in half before securing it to another substrate. In a further embodiment, a label is formed of two layers of paper and is secured to a substrate with a release liner placed between the collectable component and the substrate. The user may remove the collectable component from its substrate and then remove the liner when the consumer is ready to place the component on another substrate.