A modular storage and display device for essentially flat containers. The display device has a vertically retained column and a plurality of connecting members mounted on the column. The connecting members have a pair of resiliently displaceable gripping arms integrally formed at one portion of the connecting members. The arms are adapted to snap fit around the column so the connecting member is rotatable around and slidable along the longitudinal axis of the column. A system for gripping an edge portion of the container is disposed on another portion of the connecting member.