A bouquet holder module is provided for a bouquet display apparatus which includes an adjustable clamp assembly and a bracket assembly supported by the adjustable clamp assembly, wherein the bracket assembly includes a module holder portion. More specifically, the bouquet holder module includes a bracket assembly attachment portion which includes a bracket attachment frame and a bracket attachment channel defined by the bracket attachment frame. A bouquet retention portion is connected to the bracket assembly attachment portion. The bouquet retention portion includes a bouquet retention frame and bouquet retention channel defined by the bouquet retention frame. A bouquet holder assembly can be supported by the bouquet holder module. The bouquet holder assembly includes a tapered insertion shaft/handle and a cushion-containing head supported by the insertion shaft/handle. The cushion-containing head is tilted at approximately a forty-five degree angle in a direction away from the adjustable clamp assembly. In accordance with another embodiment of the invention, a bouquet holder assembly is provided which includes a bracket attachment frame and a bracket attachment channel defined by the bracket attachment frame. A handle includes a proximal handle end which is connected to the bracket attachment frame. A cushion-containing head is supported by the handle. The handle is oriented with respect to a bottom side of the bracket attachment frame at an obtuse first orientation angle. The cushion-containing head is tilted with respect to the proximal handle end at an acute second orientation angle.