A system for optimizing pump operation during oil and gas recovery is provided. By strategically disposing a plurality of sensors along the production tubing and sucker rod strings, pump operation and performance may be monitored real-time. As an important indicia of pump performance, dynamic fluid level is provided to the operator/end user on a real-time basis. Prerequisite to achieving pump optimization, dynamic fluid level and other pertinent data are analyzed and enables corrections to be made in the pumping system during operation. A computer system having sufficient inherent and adaptable expertise is provided to interpret pump conditions based upon a plurality of variables and parameters to increase or decrease pump production and to maintain a dynamic fluid level determined to be optimal or otherwise advantageous by the end user. The system is designed with a panoply of configurations to accommodate remote administration of many wells by using serial communication and remote transmitting devices.