A hair curling device which has an elongated flexible member in the form of a strip which has a self coiling capability from an at-rest storage configuration, and when initially moved from a longitudinally straight configuration will automatically form a coiled configuration of a substantially circular shape. An attachment is mounted on the strip to connect the outer side of the strip with the overlapped inner side of the strip when in the coiled configuration and maintain the substantially circular shape. Depending on the point of connection of the attachment, coiled configuration can comprise various different diameters.