For the metered feed of coarse granular material into an air jet mill an injector 3 operated by propellent air is used, the coarse material being fed continuously to a closed injector hopper 6 provided on the injector 3. In the injector hopper 6, the pressure is measured at a product-free point and, by resetting the propellent air mass flow at the injector 3 is held constant at a preselected setpoint partial vacuum value. Said setpoint value is preferably set so low that at said pressure there is only just no return flow from the injector 3 into the injector hopper 6. The apparatus for effecting said method comprises a control loop having a pressure sensor 16 for measuring the flow in the closed injector hopper 6, a motor-adjustable valve 4, 5 as an actuator for varying the supplied propellent air mass flow and a loop controller, which compares the actual pressure value with a preselected setpoint value and supplies a control signal for operating the actuator 4, 5.