At a measuring time, when at least one desired measurement category is selected from among a plurality of measurement categories associated with an ultrasonic image, at least one measurement item is selected from among a plurality of measurement items under the selected measurement category. Measurements corresponding to the selected measurement items are made sequentially. A title of those selected measurement items is inserted in a report. Since the title of those not-selected measurement items is not inserted in the report, there never occurs a situation in which the actually measured items and measurement results are buried in a vast number of measurement items, making it difficult to find them. That is, it is possible to minimize the number of pages and, by doing so, easily review the full actual measurement items one at a time on one screen or on one page and simply do this while being scrolled fewer times on a display screen or eye-scanning the pages of the report as required.