A display stand assembly comprising a plurality of display stand modules joined together. Each display stand module comprises an upper and lower base having a central portion and a plurality of arms extending outwardly from the central portion. A plurality of vertical posts extend between the end portions of the arms of the upper and lower bases and are connected to the arms of the upper and lower bases with a plurality of hubs. Each hub has a plurality of connectors for receiving the arms of adjacent display stand modules in order to connect the display stand modules to each other. A portion of each hub fits inside one of the vertical posts.