When a reprint of a picture which has been printed once and stored as picture image data is requested under a different condition, the reprint can be generated without carrying out rereading of a film. When film reading for generating a print is carried out, as much information showing the content of the picture image is recorded on the film as possible. This includes information which is not necessary for generating the requested print. It is stored as a portion of the picture image data. In this manner, even when a reprint under a condition different from the previous printing is requested, the print can be generated by reading necessary content from the stored picture image data.