A head cleaner for a magnetic recording and/or reproducing apparatus for cleaning rotary magnetic heads. The head cleaner includes a rotary spindle rotatably mounted on a support arm movable between an operative position, in which the head cleaner is in position to clean the magnetic heads, and an inoperative position separated from the magnetic heads. The head cleaner also includes a plurality of oblong webs of non-woven fabric with or without an abrasive material coated on one surface thereof. The oblong webs of non-woven fabric are fixedly secured to the rotary spindle so as to extend radially outwardly therefrom while being spaced an equal distance from each other in a direction circumferentially thereof.