A display apparatus is constituted to have a multiplicity of pixels each divided into at least two sub-pixels having mutually different areas including a larger sub-pixel having a larger area and a smaller sub-pixel having a smaller area. Each sub-pixel is provided with a transparent electrode and a low-resistivity conductor connected to the transparent electrode, and the low-resistivity conductor for the larger sub-pixel is set to have a lower resistance than the low-resistivity conductor for the smaller sub-pixel. As a result, a pixel switching characteristic can be uniformized over an entire picture area of the display apparatus regardless of different areas (loads) of the sub-pixels and without using different performances of drivers.