To decrease the number of read errors of a storage device due to bus noise when data is transferred between a host apparatus and the storage device. When a read error due to bus noise is detected, transfer of data to a host apparatus is temporarily stopped when executing rereading to eliminate bus noise which is a cause of the read error. In a preferred embodiment bus noise errors are distinguished by looking at the frequency of errors and the retry count for the previous error. The error is detected as a bus noise error if the frequency is above a threshold and the retry count is below a threshold. Data transfer can be restarted when a buffer becomes full or when the reading of the data is successfully completed.