An interactive eyewear selection system comprising: a video camera and digitizing system for acquiring a digital image of a person's face, including the temple areas of the face; an eyeglass frames database for storing digital eyeglass frame images; an automated interface for selecting an eyeglass frame image from the frames database, the image containing frame temple portions; a digital processing system for automatically superimposing the selected frame image on the image of the person's face, in a composite image, such that the frame appears to be worn naturally on the person's face and the frame temple portions are shown at the temple areas of the face; and a display device for displaying the digital image of the person's face and for displaying the composite image.