An ink jet recording apparatus and ink jet recording method record using different kinds of ink each having the same series color and a different density. The jet recording apparatus includes a converting unit for converting an input image density signal into an output image density signal, a binary unit for converting the output image density signal into binary data, an inverting unit for inverting the binary data, and a distributing unit for the binary data inverted and binary data to be inverted to drive data for an ink discharge unit and drive data for another ink discharge unit. Density unevenness and texture which arise from an image process, particularly a binary process, can be prevented. Different kinds of ink, each of which has the same series color and a different density, are respectively scanned so as not to overlap on the same pixel. Density unevenness due to ink soaking can be suppressed because different kinds of ink each having the same series color and a different density are not shot at the same position.