There is provided a printing apparatus for printing on a continuous tape. When a portion of a continuous tape having passed a thermal head is cut at a predetermined cutting position, a stepping motor is caused to stop driving the platen roller for rotation to stop feeding of the tape, and then the tape is cut off. During tape-cutting operation, the stepping motor is held in an energized state. When the printing operation is resumed after stopping the feeding and printing of the tape, the thermal head is caused to print on a portion of the tape printed by an immediately preceding printing operation by the thermal head, in an overlapping manner, by the use of identical printing data or printing data for a next line of dots.