A vehicle seat with a rear facing seat back panel includes a perimeter wall having an upper wall portion interconnected with a lower wall portion by first and second opposed side wall portions. A central panel portion with lateral edge portions recessed from the perimeter wall and connected to the first and second side portions is also provided. An upper edge portion of the central panel portion is spaced apart from the upper wall portion defining an aperture such that the upper wall portion of the perimeter wall forms an integral hand grip. Additionally hooks for holding grocery bags are also provided and a membrane can be added to form a map pocket and umbrella pocket.