A camera capable of recording, on an image recording medium, a desired title selected from among a great number of kinds of titles while minimizing a recording capacity on the recording medium includes a recording device which records data on the image recording medium, and a data recording control device which causes the recording device to perform (i) a first recording operation for recording, on the image recording medium, title data of a first type composed of a numeric code which has compatibility with an external apparatus and is defined as a title composed of a plurality of characters, and (ii) a second recording operation for recording, on the image recording medium, title data of a second type formed by combining a plurality of character codes each of which is defined to correspond to one character in conformity to a predetermined character standard. The title data of the first type and the title data of the second type are stored beforehand in a memory provided in the camera.