A fishing lure having a substantially flat, elongated body portion having a generally rectangular outline and having a dorsal side and an underside and a front end and a tail end and being formed of highly flexible fabric material such as to be wiggly deformable by small water currents generated when pulled thru water. A head portion is provided on the front end and has a forwardly facing insect-like bulbous nose section integral with a rearwardly directed shank section. A forwardly facing hook is affixed to the head portion and depends outwardly and downwardly from the underside. Several pairs of fine, insect-like, semi-rigid, resilient legs are mounted on the body portion and protrude outwardly therefrom. A throat-like segment of fibrous fuzzy material is affixed to the underside of the shank section, and a line eye is mounted on the underside of the nose section.