An image forming apparatus transfers a toner image from a photoconductive image carrier to a recording medium with a transfer roller and senses the density of a particular toner pattern formed on the image carrier with an optical sensor. A voltage of a first polarity opposite the polarity of the toner is applied to the transfer roller when the toner image is to be transferred to the recording medium. A voltage of a second polarity identical to the polarity of the toner is applied to the transfer roller when the toner pattern is to be moved between the image carrier and the transfer roller. Thus, even when a toner pattern is brought to the transfer roller, the transfer roller is not released from the photoconductive element.