A system and method for dynamically updating software-driven features in an electronic imaging device, including digital cameras, is disclosed. The user of the electronic imaging device may desire various features which are not supported by the baseline application program that is built into the electronic imaging device. In the present invention, the user may select removable memory devices to supplement the baseline application program. The user inserts the removable memory device into an external connector of the electronic imaging device. The computer of the electronic imaging device then automatically scans the removable memory device for executable software items, and displays these items in various menus as appropriate. The user may then select these items for execution without having to reboot the computer of the electronic imaging device. When the user is finished using the features on the removable memory device, he may remove it with no subsequent operator intervention required. The computer of the electronic imaging device then automatically removes from the appropriate menus the executable software items that had been added.