A method and apparatus of data comparison for statistical information content creation which will process and store raw data, compare the processed raw data with historical data and retrieve processed new content aggregated data with the raw data including a plurality of elements on real time statistical information about a sporting event. The invention includes a common computer network and a plurality of client devices connected to the common network. A server system connected to the common network includes a data storage device storing a plurality of databases including a first database and a second database, a memory device storing code for the system, a plurality of client devices coupled to the computer processor and a processor coupled to the data storage device and the memory device, the processor executing code for the system such that the system is operable to (a) receive raw data and convert the raw data into first formatted data (FFD); (b) route the FFD to the first database; (c) compare the FFD with historical data (HD) according to a set of predetermined rules and protocols in order to determine if a condition has been satisfied with the HD located in the second database; and (d) notify the plurality of client devices if the condition has been met and provide the new content aggregated data.