A water-in-oil type emulsified composition containing one or more types chosen from among a group consisting of one or more types of a specific polyether modified silicone, oil, water or water and ethyl alcohol as well as a water soluble polymer with a molecular weight of 2,000-300,000 whose content is 0.1-20 wt % of the total emulsified composition, an inorganic salt or amino acid salt whose content is 0.1-08 wt % of the total emulsified composition. It is possible to provide an emulsified composition which gives gloss to the hair or skin, is moist but not sticky and exhibits excellent stability by using, as the emulsifier, polyether modified silicone rather than a surfactant or an organic modified clay mineral.