Aiming to improve color reproducibility of a red part having high color saturation, a gamma compensation apparatus of the present invention is composed of a bending point setting block 100a and a gamma compensation block 101a and bending point setting block 100a is composed of a high APL detection circuit 1a inputting an average picture level of an input luminance signal and for detecting and taking out a signal component higher than a designated level; a gain controller 2a for gain controlling the detected signal at the high APL picture detection circuit; and an adder 3a for adding a designated offset to the output of gain controller 2a, and gamma compensation block 101a is composed of a slice circuit 4a inputting a color difference signal (R-Y) and the output of bending point setting block 100a and taking out a color difference signal component higher than the output signal level of bending point setting block 100a; a gain controller 5a for adjusting the output level of slice circuit 4a; and a subtracter 6a for subtracting the output of gain controller 5a from the input color difference signal (R-Y) and outputting a gamma compensated color difference signal (R-Y)′.